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LinkedIn Labs Series – Anatomy of an Effective LinkedIn Profile by Raissa Evans
May 4 @ 4:30 pm - 6:00 pm
With over 722 million members in 200 countries, LinkedIn remains the top professional social network. In fact, LinkedIn generates twice as many leads for B2B than the next closest platform. Is your professional presence positioned properly? In this interactive session (we encourage you to bring a tablet or smartphone), you’ll walk away with:
– How to showcase your expertise on LinkedIn for a polished professional brand
– How to navigate the platform, including the mobile-first format
– Master LinkedIn in 10 minutes a day
Learn more about Raissa:
Raissa is CEO and Chief Strategist of Running Reload, working with clients on execution-focused growth strategy and marketing performance. She believes women have secret weapons when it comes to relationship building that can be empowered through technology, and credits much of her own career and personal success to generous mentors.
As a pioneer of digital strategy for professional services, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She joined Weaver in 2020 as head of digital and lead gen, and helps her own clients with social optimization and Guided Marketing.
She was named Marketer of the Year in 2011 by the Association for Accounting Marketing and is Past President of Houston Interactive Marketing Association, as well as founder of Celtic Valor, a non-profit that provides scholarships for veteran education.